Published
May 29, 2026 at 01:37 AM EDT
updated
May 29, 2026 at 01:38 AM EDT
It’s a good time to be a New York Knicks fan.
After 27 years, one of the most storied franchises in basketball is back in the NBA Finals, and New York City is buzzing across each borough with Madison Square Garden as the epicenter.
The region is set to host multiple World Cup games over the next two months, including the final at MetLife Stadium, but Knicks fever has overtaken the world’s biggest sports tournament.
At a local Dick’s Sporting Goods store in New York City, employees are admitting that Knicks Finals gear not only is impossible to keep on the shelves, but it is outpacing anything when it comes to the World Cup.
It’s getting so bad in New York City that an employee admitted some customers are crying over the lack of merchandise available before the start of the seven-game championship.
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“I have customers, men, crying,” an employee at Dick’s told the New York Post in an interview, talking about how they instantly sold out of the 300 NBA Finals hats they received for the store.
While fans can still get swag through Fanatics online, the problem is the dates that they’ll actually receive their items. Many of the items fans would want to wear during the upcoming NBA Finals wouldn’t come until the confetti has long dropped on whichever team won the Larry O’Brien Championship Trophy.
At a time when collectibles are at an all-time high, there might not be anything hotter on the market than anything related to the Knicks and the NBA Finals.
Win or lose, Manhattan might never be the same after the upcoming championship series.
