The 2026 FIFA World Cup round of 16 is officially underway, with matchups including Canada vs. Morocco and Paraguay vs. France kicking off on July 4.
Prediction markets are having their World Cup moment
Kalshi recorded $30 billion in trading volume during June 2026. Polymarket, the decentralized prediction platform that first gained mainstream attention during the 2024 US presidential election, hit $10.8 billion over the same period. Both figures are historic highs, driven overwhelmingly by World Cup-related betting activity.
The platform supports deposits and settlements using USDC on the Polygon network, meaning every World Cup wager is effectively a stablecoin transaction running on Ethereum’s Layer 2 infrastructure.
Kraken breaks new ground as FIFA’s crypto partner
Kraken has signed on as the Official Crypto Exchange Supporter of the 2026 FIFA World Cup, a first-of-its-kind partnership between a major cryptocurrency exchange and the world’s biggest sporting event. FIFA’s traditional sponsor roster includes Visa, Coca-Cola, and Adidas. Kraken is now sharing that stage.
FTX’s naming rights deal with the Miami Heat arena collapsed in late 2022. Kraken, which has maintained a relatively clean regulatory record, is now presenting a crypto brand alongside the world’s most popular sport.
Fan tokens ride tournament momentum
National team fan tokens, including those for Argentina and Portugal, are actively traded on the Chiliz blockchain through the Socios.com platform, allowing holders to participate in polls and access exclusive content.
The Chiliz ecosystem, powered by the CHZ token, has built its entire value proposition around this intersection of sports fandom and blockchain technology.
Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.
The 2026 FIFA World Cup round of 16 is officially underway, with matchups including Canada vs. Morocco and Paraguay vs. France kicking off on July 4.
Prediction markets are having their World Cup moment
Kalshi recorded $30 billion in trading volume during June 2026. Polymarket, the decentralized prediction platform that first gained mainstream attention during the 2024 US presidential election, hit $10.8 billion over the same period. Both figures are historic highs, driven overwhelmingly by World Cup-related betting activity.
The platform supports deposits and settlements using USDC on the Polygon network, meaning every World Cup wager is effectively a stablecoin transaction running on Ethereum’s Layer 2 infrastructure.
Kraken breaks new ground as FIFA’s crypto partner
Kraken has signed on as the Official Crypto Exchange Supporter of the 2026 FIFA World Cup, a first-of-its-kind partnership between a major cryptocurrency exchange and the world’s biggest sporting event. FIFA’s traditional sponsor roster includes Visa, Coca-Cola, and Adidas. Kraken is now sharing that stage.
FTX’s naming rights deal with the Miami Heat arena collapsed in late 2022. Kraken, which has maintained a relatively clean regulatory record, is now presenting a crypto brand alongside the world’s most popular sport.
Fan tokens ride tournament momentum
National team fan tokens, including those for Argentina and Portugal, are actively traded on the Chiliz blockchain through the Socios.com platform, allowing holders to participate in polls and access exclusive content.
The Chiliz ecosystem, powered by the CHZ token, has built its entire value proposition around this intersection of sports fandom and blockchain technology.
Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy.
