Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis The chief financial officer (CFO) is the single biggest skeptic marketing and communications leaders face when it comes to results. That’s according to a survey of 378 “senior marketing leaders” by Gartner which was published recently…
More than 24 hours after Trump’s announcement of a comprehensive tariff applied globally, the financial markets have also endured 24 hours of intense volatility. While the stock market...
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