Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis The chief financial officer (CFO) is the single biggest skeptic marketing and communications leaders face when it comes to results. That’s according to a survey of 378 “senior marketing leaders” by Gartner which was published recently…
Bitcoin has overtaken gold as the preferred hard asset among American investors, according to bitcoin financial services firm River. The firm found that 49.6 million Americans, or 18.6%...
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