WEBWIRE – Friday, November 28, 2025
To support Olivia Deans commitment to fair ticket pricing, Ticketmaster is capping all future ticket resale prices for The Art of Loving Live tour on its platform and refunding fans for any markup they already paid to resellers on Ticketmaster.
Ticketmaster has activated a Face Value Exchange for the tour, effectively immediately but without transfer restrictions, to ensure that any future ticket sales on its site are capped at the original price paidwith no added fees. Ticketmaster was the first ticketing service to offer a Face Value Exchange in 2019 and continues to offer artists the right to cap resale prices prior to going on sale.
Demand for this tour was high with the artist adding three additional nights at Madison Square Garden to give fans the opportunity to see the show. After reviewing all sales, less than 20% of primary tickets were listed for resaleshowing that Olivias demand was driven by genuine fans who intend to go to the show rather than resellers out for profit.
In early December, fans who purchased resale tickets on Ticketmaster will receive partial refunds reflecting the difference between the original tour price and the higher price charged by the reseller. Ticketmaster does not receive the markup on those tickets but is stepping in to absorb this refund cost for fans. Refunds will be processed by December 10 and may take a few additional days to post, depending on individual banks.
We share Olivias desire to keep live music accessible and ensure fans have the best access to affordable tickets, said Michael Rapino, CEO, Live Nation Entertainment. While we cant require other marketplaces to honor artists resale preferences, we echo Olivias call to Do Better and have taken steps to lead by example. We hope efforts like this help fans afford another show theyve been consideringor discover someone new.
Ticketmaster believes artists should control how tickets are sold and resold. To support artists who want to keep concerts affordable, Ticketmaster is committed to:
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20% Concert Resale Caps: We will continue to advocate for lawmakers to create and enforce industry-wide resale caps on concert tickets and curb deceptive resale practices.
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No-Fee Face Value Exchange: We offer artists the ability to use Face Value Exchanges to cap resale on our site while still giving fans the flexibility if they need to sell tickets at the price they originally paid; and
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Verified Resale: We authenticate resale listings on our site to ensure fans have a safe, secure marketplace that offers flexibility AND respects artists wishes.
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